Blue Interactive Agency
Online Marketing Manager |
May 2009 – May 2010 |
- Managed and maintained clients’ interactive marketing in regards to search engine optimization, search engine marketing, social media marketing, email marketing, strategic branding and positioning of their company
- Developed public relations strategies for clients as well as generating and submitting press releases
- Implemented organic keyword strategies and managed pay per click (PPC) campaigns
- Generated ROI tracking reports and web analytics reports
|
Tralliance, the .travel Registry, Fort Lauderdale, FL
Marketing and PR Consultant |
October 2008 – Present |
- Assist in increasing the awareness of the .travel domain name through marketing efforts, e-newsletters, press releases, public speaking opportunities, publications, advertising, .travel websites, social media, and blogging
- Creation of collateral materials, company logos, and layout of web design
- Intensive marketing research including developing timelines, budgets, and creating marketing plans
- Travel internationally and domestically to travel trade shows and domainer events
|
The Tolly Group, Boca Raton, FL
Operations Manager |
August 2008 – October 2008 |
- Managed all projects through interactions between clients and all departments within the company
|
| Marketing Coordinator/ Junior Editor |
- Assisted in creation and development of new programs and services
- Prepared, edited, created and distributed marketing documents, newsletters, press releases and presentation materials
- Increased awareness industry through web portals and affiliate partnerships
|
Advancial Federal Credit Union, Dallas, TX
Marketing Intern |
January 2008 – May 2008 |
- Assisted with writing, layout, design and production of print publications
- Drafted and distributed press releases, letters and employee newsletter
- Developed and updated media lists and editorial calendars
- Compiled and prepared marketing survey results and management reports
|
| The Women’s Museum, Dallas, TX |
Fall 2007 |
- Assisted with various aspects and departments of facility including Development, Membership Services, Event Planning and Museum Store operation
|
SMU Cox School of Business, Office of External Relations
Alumni Department Assistant |
August 2005 – May 2006 |
- Tasks included filing, answering phone calls, and data entry using Blackbaud program
- Helped plan and set up board meetings and alumni events
|
Spherion Atlantic Enterprises LLC, Fort Lauderdale, FL
Accounts Receivable |
May 2005 – August 2005 |
- Worked with the Bank of America lockbox to balance daily journal entries of the company
|
| EDUCATION |
Southern Methodist University, Dallas, TX
Bachelor of Arts in Psychology
Bachelor of Arts in Markets & Culture
Minor: Sociology |
May 2008 |
| SMU-in-Paris Study Abroad Program, Paris, France |
Summer 2007 |
| Pine Crest Preparatory School, Fort Lauderdale, FL |
June 2004 |
| RELEVANT COURSEWORK |
- Business Writing
- Data Management
- Financial Accounting
- Micro & Macroeconomics
|
- Money & Banking
- Organizational Psychology
- Organizations and their Environments
- Statistical Methods
|
|
| ACTIVITIES AND LEADERSHIP |
| Delta Gamma Fraternity, Alpha Upsilon Chapter |
Spring 2005 Pledge Class |
- Collegiate Planning Board: Coordinating upcoming events and activities
- Director of Rituals: Event-planning including an initiation brunch, leading rituals for chapter of 150+ members
- Service for Sight: Philanthropic work for the visually impaired including vision screenings and fundraising
- Relay for Life: Fundraising for the American Cancer Society
|
| Markets & Culture Club, Dallas, TX |
- Vice President of Finance
|
August 2007 – May 2008 |
- Vice President of External Relations
|
August 2006 – May 2007 |
| Delta Gamma Fraternity, Fort Lauderdale Alumnae Group |
May 2008 – Present |
- Vice President: Communications
- Director of PR and Columnae Relations
|
| SUMMARY OF QUALIFICATIONS |
| Technical/Professional Skills |
- Proficiency in Microsoft Office Suite (Word, Excel, Access, Powerpoint, Outlook, Publisher)
- Mac-based Numbers & Pages programs
- Adobe Photoshop CS4
- Adobe Illustrator
- Adobe Dreamweaver
- Adobe Acrobat Professional
- Moderate C++ programming skills
- HTML & CSS knowledge
- CMS Programs including WordPress
|
- FTP Client Software
- Contact and Customer Relationship Management (CRM) software
- Database maintenance
- Google Adwords, Analytics, Webmaster Tools, Keywords, and Trends
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Optimization (SMO)
- Typing Speed 80 WPM
|
|
| Functional Skills: |
- Exemplary written and verbal communication skills
- Well-developed research and analytical abilities
- Ability to work independently and manage projects efficiently
|
- Strong editorial eye
- Event planning and coordinating
- Proficiency with Social Networking sites and Blogging
- Knowledge of Spanish and Portuguese
|
|
| Personal/ Adaptive Skills: |
|
|
- Team player
- Travel enthusiast
|
|