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The future of travel and destination marketing is online. Discussion boards, customer review sites, blogs, and social network sites dominate the internet today. They also play an integral part in the planning of travel. “This year, 40% of all leisure and 35% of business travel bookings will be done online. By 2010 over 50% of …

Happy Fat Tuesday! This past weekend I visited one of my favorite U.S. cities, New Orleans, for the start of the Mardi Gras celebrations. If you want to celebrate and are unable to make the trip to the Big Easy, the internet has some great ways to make it feel like you are there. Throw …

In the current economic downturn, the travel industry has taken a hard hit. The challenge of getting people to spend their hard-earned money on leisure travel is rising by the day. Convincing people to travel has now come down the strategic marketing plans set forth by industry leaders. To me, airline marketing has always been …

Yesterday, while listening to my favorite online radio station (usually commercial-free), I was bombarded with an ad that played after every single song for ProFlowers, an online plant, flower and gift store. It was then that I realized that Valentine’s Day has quickly shifted from a greeting card holiday, to the largest e-commerce holiday out …

As way of an introduction, I will tell you a little bit about the purpose of this blog and the origins of it. Starting at a young age, I was exposed to different cultures and creative outlets. My father is from Brazil, my mother American, and I spent my first few years of my life …